JEWELRY RETAIL TECHNOLOGY & THE CUSTOMER EXPERIENCE
Retail technology for customer happiness
Leading brands and small jewelry stores share many goals – a key one being customer experience and loyalty. What do customers expect from their store experience today? Well, according a bunch of research, customer happiness equals personalized, seamless and convenient shopping experiences. In addition, they want instore digital tools that they can relate to and which help them make a purchase decision. Does it sound like a tall order? It really isn’t. Retail-focused technology has changed all that. And with JewelTrace it is now available for small and big stores alike.
Customers love to compare
Now you can control items that customers compare, directly at the showcase. Pull up items they are viewing in store and compare the details of each item directly on the tablet. The displays compares material, diamond quality, gemstone types, price of items (you preset the specs yourselves). Give your customers the right to compare – in your store, from between your merchandise and not elsewhere.
Share to sell
The sharing is caring revolution
How often do your customers ask if they can take a picture of an item to send to their mum, their friends, their wife? Like all the time! JewelTrace retailers can share items directly with customers inside the store.
It packages each of your ‘shares’ with your own quality images wrapped in your own brand identity and offers product details, just like an online experience, only better.
Sharing is done via WhatsApp, messenger or email. This puts your product and store experience in the hands of customers and their friends and family.
Know your customer history
By capturing customer details right at the showcase you are able to develop their profile. When they come back through your door, you can immediately find a specific item/s that that they have returned to see again or get insights from their customer history into their purchase and viewing preferences.
Get customers back to the store
Hyper-personalize your marketing
SmarterHQ reports that ‘Millennials prefer personalized emails over batch and blast’. That’s is easy with online shopping that tracks every click of a customer. Until now it has been impossible in the store environment.
Well, JewelTrace has changed that by tracking and aggregating customer data of their views, sales, orders and shares. Your data reports show individual customer preferences, study their purchase history to understand their price points and tastes. Now you can create hyper-personalized marketing combining offline and online to match their profiles and get them back through your door.