With JewelTrace we could finally start tracking customers inside the store, what they were looking at and actually buying. This has enabled us to create individualized marketing outreach and directly increased our sales. I didn’t think it could be so easy.

I can actually see how many times an item is viewed and from there drill down to who showed it, how often it sold or if it was never sold at all. No matter how much I like a piece being shown to me, I won’t take in new stock until I check my JewelTrace dashboard to see what is happening in my store.

We are a family business. My wife and I used to spend an hour each night doing an inventory check. But now we use JewelTrace & it takes us about five minutes and I get to go to the gym now.